SEO Workshop - Learn how to improve your website ranking yourself!

From the GIANTS that bring you the multi-award winning Sleeping Giant Media comes a brand new way to learn all about digital marketing.

This half day workshop takes a detailed look into the world of SEO. Search Engine Optimisation is way that you can optimise your website to make it easy for search engines to find you. See? Simple! “Why would you want to do that?” I hear you cry. Well, the truth is, at the moment, only the people who know about your business are using your website. They may be directed there via your blog or your social media posts, or perhaps they saw your business card.

SEO gives you the power to get your website in front of the right people. Imagine I ran a small bakery called ‘Danny’s Bakery’. I might rank number one on Google for search terms such as ‘Danny’s Bakery’ but who’s searching for that? With today's mobile driven world, what terms will potential customers search for? How about ‘Where can I grab lunch near me?’ - taking advantage of the GPS capabilities of mobile and local search. The possibilities are endless.

This workshop aims to explain to you how Google actually sees your website and what you can do to help it fall in love with the content within it. This is key for popping up on the Google results pages all across the country, potentially the world.

During this lesson we will cover:

• How does search work? What are the principles behind SEO? How do Google and other search engines see your website?

• What SEO actually is and how it can be used to up your marketing efforts.

• The basics of keyword research, why it is important and how you can use free platforms to understand what it is your customers are searching for.

• The theory behind on-page SEO, covering everything from metadata, to site structure and functional content.

• The theory behind off-page SEO. How social media, links and other off page activity can also boost your website’s search performance.

• Use the ‘Secret’ Sleeping Giant Media process for identifying and optimising poor website performance

• Understand the technical elements behind good SEO performance

• The power of content, looking at our approach.

• Tools you can use to help you with your SEO efforts.

Why attend our workshops:

• Our workshops are only half a day. This is on purpose. Obviously, we could talk about this stuff for days, but to make sure you can take away some actionable insights and remain motivated to do something about it, we make sure our workshops are jam packed but allow you to get back to the office to implement what you’ve learnt. We appreciate your time is precious.

• We keep our class size small. We are not in the business of ramming our training with as many people as possible. We cap our class sizes so that you can get the most from them. To make this stuff real it helps that we have to opportunity to look and discuss how these topics work in relation to your actual business online. Think of it as half consultation and half training.

• Our professors write and deliver our training. These same professors spend their days doing exactly this for a range of clients, from small single hander businesses to some of the largest businesses and charities in the UK. They really know what they are talking about.

• We know how important the learning environment is to learning. That's why we try to make our sessions as entertaining as possible. 

We’re offering all Urbano members and non-members a 10% discount on a huge range of our digital marketing workshops. All of our courses are aimed at helping you be able to make your business GIANT. 

Use the links below to go to our Eventbrite pages and see what we have to offer to help you become your own digital marketer: 

Use promo code within the link to get your 10% discount.

Price noted excludes VAT.