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Representative Profile

My career has been split between market research and management consultancy.  I worked for many years in international qualitative research, leading teams on communications, product and brand development projects across the globe for major fmcg, financial and healthcare brands.  I carried out projects in many different countries which was great as a linguist and ardent traveller!

I then moved into management consultancy where my work focussed on brand strategy, customer loyalty and personal development in the automotive, financial and government sectors.

I set up Free Spirit Consulting to bring a fresh approach to qualitative research and brand planning working with people from diverse backgrounds and different skill sets. And it's been intellectually challenging but great fun ever since!

Personally I have a mad passion for running which involves anything from running around a track to ploughing through muddy fields on a cross country race.  I also enjoy watching athletics and have travelled to far flung locations such as Qatar and South Korea to watch competitions.

I love art and can often be found perusing art galleries and the excellent art fairs London now holds.  My favourite books are autobiographies - finding out about people's lives has always fascinated me.