ADVANCED PPC COURSE | A deeper insight into the best PPC techniques.

The Civic Centre
Top Floor The Civic Centre,
Folkestone, CT20 2QY

The Civic Centre

About Sleeping Giant Media

Sleeping Giant Media - A multi award-winning specialist search and social marketing agency focusing on SEO, PPC and social media marketing.

Already got an idea of how PPC can help your business? Or dabbled in the magical world of pay per click advertising before? Good work! But do you know how to take it to the next level?

PPC, like most things in the digital world, is ever-evolving, which is why staying on top of new techniques and best practices are vital to success. PPC is a core service at Sleeping Giant Media, which means our professors are dedicated to making sure that if something changes in the world of pay per click, they know about it.

Our advanced PPC course gives them the perfect opportunity to share their knowledge with people who are looking to kick it up a notch when it comes to their business’s paid advertising campaigns.


From tips and tricks to a deeper insight into the tools of the trade that the GIANTS at SGM use day in and day out, including Google AdWords, Bing Ads and Yahoo Gemini, this course will give you the strategies and targeting techniques you need to apply to your business across any paid platform. 
Already dabbled in setting up your own AdWords or Bing Ads account, or know what you want to achieve but don’t quite know how to make it happen?

Come along to our advanced PPC course in Kent and we can show you how. We can show you how to optimise your account structure, get your keywords in order, make the most of your budget and see real ROI, fast. What are you waiting for?

What will I learn?

Our approach means that attending this course can help give you the hands-on skills necessary to make PPC work specifically for your business, from reaching your target audience at the right time, to making the most of the relatively fast results cycle of pay per click.

We give you the tools you need to go back to work and nail your online campaigns.

  • More in-depth account research and planning.
  • How to optimise your budget to get maximum results.
  • A guide to performance analysis and PPC reporting.
  • Ad copy optimisation and A/B split testing.
  • An intro to the AdWords editor.
  • Campaign structure and keyword optimisation.
  • Advanced campaign settings you can implement on your account.
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